Let’s be honest—hiring is tough right now. Candidates aren’t just looking for a paycheck; they’re looking for a company they actually want to work for. That’s where employer branding comes in.
A strong employer brand makes all the difference. 86% of employees and job seekers research company reviews and ratings before even applying, meaning that if your company has a bad rep, you might not even get a chance with top talent
(Source: Glassdoor)
Beyond attracting candidates, a strong employer brand saves money. Companies with a great reputation spend 50% less on hiring because people want to work there .
(Source: LinkedIn Employer Brand Statistics)
Not only that, but a positive work environment means employees are more likely to stay, reducing costly turnover. Companies with strong employer brands reduce turnover by up to 28%
(Source: SHRM)
So, if you’re struggling to find great talent, ask yourself—what does your employer brand say about you? If it’s not attracting candidates, it might be repelling them. Time to clean up those Glassdoor reviews, highlight your team’s successes, and let people see what makes your company a great place to work.
